There are a lot of virtual workers out there from many different countries. If you’re a US business, you’ll find that your in-country VAs can charge anywhere from minimum wage up to $25 per hour or more. The “offshore” worker will charge you $1-$3 per hour. If it was all a numbers game, you know who you’d choose. But I’m here to tell you there’s a lot more than numbers at stake. I bought a roll of plastic wrap while out grocery shopping. I had a million different choices in wrap, but I decided to buy the cheap one that happened to also be on sale. As soon as that roll made it to my kitchen, I knew I had made the wrong choice. My husband opened the box…which didn’t really open. It bent. It tore. And then he struggled getting the plastic out to pull. And it never really pulled. It stuck together. And when you finally got a decent length to cover up some leftover food, it would become bound and mangled on the cheap metal teeth (that were bent along with the box). So you had a stretched out wad of plastic instead of a nice sheet. The worst part was that you had to tear the plastic up toward you, instead of down, like I was always used to. Day after day, we’d grumble each time we’d have to wrap something up. I got the idea to take the plastic roll out and put it in another box (my wax paper no longer has a home). That sort of worked, but it never really fit well into the box, and it doesn’t pull out the way it should. So the last time I was in the kitchen fighting with this plastic wrap, it occurred to me that plastic wrap and virtual workers are a lot alike. (I make some of the weirdest connections of things!) There are a lot of choices out there when you’re shopping around. And it’s easy to go with the cheapest offer, because who doesn’t want to save money? But what happens when you do? You get stuck with something that’s not quite up to par. It’s not what you wanted. It’s not what you expected. But you’ve already bought it, so you’ll struggle through to try and make it work. And then eventually, you’ll just go out and buy the expensive plastic wrap that does exactly what you need it to do. Which means you’ve paid twice for something you just needed once. You need someone that will understand your language, your business nuances (business functions differently in different parts of the world) and will “get” all the little idiosyncrasies that make up you and your business. It doesn’t necessarily pay to be cheap. I’m not talking about a couple of leftover chicken legs. I’m talking about your business.
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It’s that time of year again. We buy a new jogging outfit, upload plenty of uplifting tunes to our mp3 players, buy a few gallons of skim milk, and pledge a lifetime of fitness. But what about pledging some business fitness as well? Sure, I’ll be working harder this year to make friends with my treadmill, but I’m really in the mood to bulk up my business muscle. Therefore, I’m posting my business resolutions for 2013. (Because everyone tells me it makes you more accountable if you let people know your resolutions!) 2013 Your Gal Friday Business Resolutions Acquire a new workspace Working from home can make you lax. It’s so easy to be mobile and eventually you find yourself curled up on the couch rather than sitting at a desk or table with your laptop. I’ve been having shoulder issues, so sitting upright at the right spot seems to be the answer. I jumped ahead and filled this resolution. Here’s my new focus point where you’ll find me working throughout the day. (Thanks Craigslist!) Make a Schedule
Businesses online always have high hopes for blogging more, tweeting more and just generally “getting the word out” more. I’m now on a schedule. We’ll, let’s say I have a schedule, and I’ve followed it for the past four days. Reach out More How many networking events did you go to last year? How much advertising did you buy? How much time did you spend volunteering under the name of your business? It’s time to get out there and meet people, shake hands, say hello, and see what’s going on in the world away from my new desk! Read Emails Don’t worry – I’m always reading your emails. I’m talking about those that I sign up for. Newsletters, business tips, etc. Why do I sign up for them if I’m not going to read them? I’m making it a point to read, to learn and maybe even comment! Have Fun Business can’t be so serious all the time. And we can’t be all business all the time either. Remember to take a step back, go out to eat, meet friends and play games. What business resolutions do you have? I just got back from vacation – my first trip to Washington DC. It’s kind of odd. I’ve been all over this country, coast to coast, but have never been to DC. So, apparently I was due.
It was a different city than what I’m used to. Smaller buildings, pricey restaurants, and Starbucks that close at 7pm!!! (My local SB closes at a respectable 10pm for all of us who need a late night fix.) But this blog isn’t about the city, the monuments, the museums, or the lack of late night coffee. This blog is going to be about hype. In the 1,239 miles we drove, I learned…no, I suppose it’s “re-learning” because this isn’t anything I didn’t already know...I digress. What I became reacquainted with was the hype that surrounds a business or a product. Traveling along the way, we decided to stop at two very famous restaurants. Why are they famous? Because they were on a certain TV channel that is broadcast all over the world. And these two restaurants were lauded as having the BEST (host moaning, groaning, oohing and aahing the whole show) food. (No, I’m not going to say which restaurants they are. That’s not really the point of this, and I don’t want to make people angry at me for having an opinion about food!) I was excited to visit. I was ready to sink my teeth into some amazing food. Because that’s what the very famous host of the very famous TV show on the very famous TV Network led me to believe. He fell short of worship, but his adoration of the food came pretty close. I waited patiently. Excited to be part of history. Look at me! I’m here, at this very famous place, and I’m going to eat their very famous food, and I’m going to go back home wishing for more, and more, and more! Because TV told me so! And TV doesn’t lie. But wait! There’s more! REVIEWS. Oh yes, I read them. LOTS of them. And they were all telling me the same. GO. EAT. It’s a spiritual experience. The moment comes. The food is in front of me, and I bite…and wait. And wait. Where were the angels? Where was the rainbow of colors; the hippie 60s trip into heaven? This was just…dare I say, food? Yes, I’m sure it was food. JUST food. And very average food at that. I didn’t have to drive 1,000 miles for it. This was food I had back home, in any number of restaurants. I bought into the hype. Because that’s what it was. This food wasn’t amazing. It wasn’t terrible, but it wasn’t “the best” either. But if you put enough press to something, you can turn it into the world’s great “thing” ever. And it’s not just food. It’s a hotel, or a car, or a cleaning detergent, or yes, even a virtual assistant. So be wary, my friends! The businesses with the biggest advertising and marketing budget have just that – the biggest advertising and marketing budget. It doesn’t make them any better than anyone else. Look at all of your options, try things out, and choose what you think is “the best.” Fresh out of college I moved to a new town and stumbled into the underwriting department of an insurance company. I was nervously excited to attend my first “official” meeting in corporate America. The entire team of underwriters and assistants (me) met with our boss, the VP of Underwriting.
Here’s the scene. Windowless room, long table, cushy high back chairs. We sit down. Idle chatter amid the underwriters. The Veep comes in, sits down and looks around. “Well?” he says. The underwriters look blindly back at him. “What are we here to talk about?” Again, blank stares and stumbling of words. This is when it got interesting. Now, this isn’t going to be an exact quote, but I think I remember it pretty well: The Veep yells, “You all wanted this expletive meeting! YOU called for it. If you don’t know what the expletive you need to talk about, and you can’t put together a simple expletive list of things you need to talk about, why the expletive am I here? I am not coming to another expletive meeting unless there is a expletive agenda!!!!” That was the end of the meeting. 45 seconds by my recollection. (And just for personal clarification, this was truly one of the best groups of people I ever worked with, Veep included. You were a great boss, Craig!) People get into ruts with meetings and become slaves to Outlook and its calendaring and reminders. “It’s on my calendar, I have to have a meeting!” I also tend to think people have meetings either to get away from their desks for a while, or because they have nothing better to do. That is not right. And without a solid agenda, your meeting will become 20% moderately important information and 80% wasted time. If you can’t write out a list of topics that you need team input on, don’t have a meeting. Also, if you have fluff topics that can be solved with a phone call or email to one person, don’t have a meeting. There is nothing worse than calling a meeting and only needing to speak with one person. (This is especially annoying when you walked across a street and through three buildings to get to the meeting, only to leave five minutes later.) Let’s recap: #1 – If you want a meeting, have an agenda. #2 – If you can’t add anything of value to build an agenda, don’t have a meeting. #3 – Don’t let recurring calendar announcements dictate your productivity! Recently I took a trip to a local grocery store to stock up my kitchen. I proceeded to the checkout where I always face a bit of a dilemma. I can check myself out, which means I catch all the price problems and pack my groceries how I like them. However, it also means the store gets free labor from me! So, I decide to go through a regular checkout.
I wait for several minutes while the woman in front of me finishes. Then I move up. I am greeted. “hellohowareyoutoday” It’s hard to affect the right tone – but think of the most flat, dull, monotonous voice you can and then mumble that sentence out loud in that voice. This is how I was greeted. Products scanned, bagged, paid for and then the closing: “thankyouhaveaniceday.” I realize that being a cashier isn’t a glamorous job. I know. I used to be a cashier at a grocery store long ago (when scanners didn’t exist!). I realize that there are plenty of jobs out there that are less than exciting. They make your feet hurt, they put you in contact with grumpy people, they keep you away from your family. But this doesn’t mean you shouldn’t take pride in yourself and your job. The lack of enthusiasm for what we do is very noticeable to those around us. Our bosses know it. Our customers know it. Our co-workers know it. Your job may not be your dream, but that doesn’t mean you shouldn’t do it well. Every action you take is a reflection on you. Do a poor job and people think you’re a poor worker. Do a great job at even the most menial of tasks, and you are recognized for the good work you do. Be proud of every task you undertake because it is important. "If it falls your lot to be a street sweeper, sweep streets like Michelangelo painted pictures, sweep streets like Beethoven composed music, sweep streets like Leontyne Price sings before the Metropolitan Opera. Sweep streets like Shakespeare wrote poetry. Sweep streets so well that all the hosts of heaven and earth will have to pause and say: Here lived a great street sweeper who swept his job well." ~Martin Luther King Jr. |
Author28+ years of business experience. 15+ years of virtual experience. topics
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May 2020
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