Mashed Potatoes and Marketing

Something odd struck me yesterday as I strolled through the produce section of my local supermarket.  I was trying to figure out what to make for dinner when my eyes locked onto some onions.  Now, they just weren’t your average, everyday bag of onions.  These were single onions, yellow or white.  And they were peeled.  That means that all that lovely paper skin that tends to get on my kitchen floor and never leaves  was gone, removed by someone else so that all that was left behind was a shiny, clean, ready-to-slice onion.

Well, I immediately thought “that is just silly.  Who can’t peel an onion?”  And then I walked on, grumbling to myself about all the other ready-made items – pre-chopped veggies, bags of heat-and-eat mashed potatoes.  What is this world coming to?  Can’t we do anything for ourselves?

It wasn’t until I got about half-way through my shopping trip that I had a “OH! I get it!” moment.  Somewhere between the coffee aisle and the butter, it all began to make sense.  Some people can’t peel onions.  Some people can’t mash potatoes.  Perhaps they have arthritis.  Perhaps they’ve just gone through surgery.  Perhaps they are so overwhelmed by so many other things, that they have decided to gift themselves a small thing like pre-made mashed potatoes.

And then it really hit me.  We, Your Gal Friday, are your peeled onions.  We are your heat-and-eat mashed potatoes.  We’re you’re one-stop, don’t have to think about it, let us do all the work and you take all the credit, product.  You’ve got so many things going on with your business that it must be making your head spin.  And you know you need to continually be building and nurturing your business relationships.  But you’re putting it off because you're doing so many other things.  You don’t have the time.  You’re not sure what to do.

And that’s exactly why we’re here.  Give us your thoughts and we’ll do the rest.  Research, transcription, documentation, customer service... ( I even make pretty mean bowl of mashed potatoes!)

Contact us, and sit back and relax!