There is a really good chain, “nicer” fast food restaurant just down the road from us, and they make a tasty burger. When the craving hits, we head over and grab some greasy goodness.
My son is specific about his burger. Very specific.
Ketchup - yes. Mustard - yes. Pickles - yes. Cheese - of course! Bacon - when the mood strikes.
But, please - NO ONIONS.
It’s really a simple request. Because each time you place your order, the person at the counter says “Do you want everything on that?” And each time my son says, NO ONIONS.
The first time he ordered a bacon cheeseburger, NO ONIONS.
He got a cheeseburger, with onions, no bacon.
Subsequent orders had the bacon - and onions. Last week he and I went - ordered inside, and again, the girl at the counter asked “do you want everything on that?” And he said, clear as day - NO ONIONS.
He got onions.
If I had to estimate, I’d say 95% of the time he orders, he gets onions.
But, you know what really bothers me? We keep going back.
We really shouldn’t. We are not getting the service we want. We are not getting what we ordered, what we expected. So why do we keep going back? Why do we keep spending money on something that’s not working?
Is it because it’s easy? Convenient? Because we don’t think it’s important?
It is important, though. We have certain expectations when we hire someone to perform a service. And when that service we order isn’t what’s delivered, we expect someone to correct the problem. If the problem doesn’t get corrected, why would we keep hiring that person?
(You see what I’m getting at, right?)
What are you spending your money on that you’re not getting what you paid for? Software? A coach? A virtual assistant? (wink, wink!) Maybe it’s time to get out of the easy/convenient comfort zone and reach out to find someone who’s going to provide you with great service 100% of the time.
Unless you’re okay picking the onions off your burger all the time.
25+ years of business experience. 12+ years of virtual experience.