I am buying a new vehicle.
Let me rephrase that. I am attempting to buy a new vehicle. My current car will be turned over to my soon-to-get his license 16-year old, and that means I need a new ride.
Over the years I’ve purchased 3 different vehicles. The first was a small pick-up truck after the car I was driving croaked. (It was my first brand new vehicle!) The second was a sedan I bought because we couldn’t fit a baby in a 2-seat pick-up truck. Then I bought my third, current car because the sedan croaked.
They were all vehicles I liked, but they were all bought because I “had to.” So I was getting whatever was on the lot that I could afford.
But now, I can be a little choosy. I can get what I want. (Well, mostly - what I want and my budget don’t quite sync up!) I can take my time and get the vehicle that will last for the next couple of decades.
So I did things differently.
I researched dealers. Then I researched certain salespeople at dealers. And I began to email them specifically, sending them my request. The type of car, the features (must haves and really wants), the monthly payment limit, the down payment, etc. I asked each person to let me know if they had a deal for me based on what I want (or at least something close).
Guess what happened? Nothing.
That’s right - nothing. No response. No reply even to tell me they couldn’t help me.
I don’t know if you’ve ever dealt with car salespeople before, but for no one to reach out to me - that’s just not right.
Here I am, offering to spend money, asking for help - and I get no reply. What kind of good sales tactic is that?
In my business, when people contact me about my services, I reply. And sometimes there are people I cannot help. But I still reply. I actually look around for other VAs who may provide a service I don’t.
The first part of the sale is acknowledging the potential customer. Without that acknowledgement, it’s just a person wandering around a website, a parking lot or a showroom. How else do you expect to get people to purchase your goods or services if you’re not going to respond to them? How do expect to have an income?
I finally got one person who emailed me back, promptly and with information.
Guess who’s getting my business and my money?
28+ years of business experience. 15+ years of virtual experience.