We are all consumers. And as consumers, we are all looking for the best that we can have. (At least, the best that we can have with the income that we currently have!) We want to make sure we’re eating the best food, getting the best medical care, having our children go to the best schools. And we, as business owners, want to hire the best workers for our business.
But are we really getting the best?
Decades ago, when I was just a youthful college student, I got a job working at a now-defunct warehouse club. And during my training, they talked to us about the products they were selling. They had plenty of name-brand labels, but they also had the store brand alternatives.
For most people, the best of those products was the name-brand label. Because that’s what advertising has told us is the best. Most people wouldn’t even think of buying of store brand. But the fact is, the food that was in the warehouse club’s packing was the same food that was in the name-brand that they were selling. Back at the name-brand factory, they just switch out the containers from Name Brand to Warehouse Club, and continue the filling process.
So, we don’t always know what the best is going to be. But we are definitely led to believe what the best is. And the same thing happens when you look at hiring a virtual assistant. (Pretty cool how I switched from food to virtual assistants, huh?)
If you do a search online for hiring a virtual assistant, or, let’s say we want to be more local and search hire a US virtual assistant, you are going to get a pages upon pages of companies, solo workers, and articles which all talk about the best.
We are the best for you because….
We are better than anyone else because….
We’re so great, we’re featured in….
Pick any site. You’ll see all the claims. But, let’s face it. Everyone can’t be the best. It reminds me of a quote by Syndrome from the movie The Incredibles:
“When everyone’s super, no one will be.”
So, what are you supposed to do?
My research will always start with the website. A website can tell A LOT about someone, long before you speak with them. Are there spelling errors? Are there coding/design errors? Does the website look professional to you? If you’re hiring a web designer and their website is a free Wix site - that tells you A LOT.
Another part of a website I review deeply is the “As Seen In” section. So many people say, look at us, we were in USA Today, or CBS.com. Okay - prove it. There should be a link that connects you to the article on this other site. Otherwise, we could all say, we’re so great, we were featured on the front page of the NY Times. Prove it!
I also like to check out the review or testimonial section, if available. Are there reviews? And if so, are the reviews from credible, named sources? Do they all tout this virtual assistant as the absolute best?
You deserve the best team member for your company. Not just someone that tells you they’re the best. Take the time to do your research and find the virtual assistant that works out the best for you.
If you’re wondering if Your Gal Friday is the best virtual assistant for you, please contact us here at Your Gal Friday and we’ll talk about it!
25+ years of business experience. 12+ years of virtual experience.