Over the past eleven plus years I’ve been doing this, numerous people along the way have pointed out everything I’m doing wrong in my business. It runs the gamut of problems, but they can mostly be broken down into these 4 points:
- I don’t charge enough.
- I should never charge hourly rates. They should only be bulk packages.
- I shouldn’t bother with “small” clients.
- I should only offer a few services and develop a niche.
I’m happy to help my “small” clients. After all, there are over 28 million small businesses in the United States alone - that’s a lot of work that needs to be done!
I never really thought much about a “niche” or helping a specific type of business. I was just thrilled to be helping people and growing my business. And because I’ve worked with so many different types of businesses, I’ve learned a ton - not just skills, but I’ve learned about people in different parts of the world and I’ve learned about different jobs, histories - life!
Business owners need to help each other out and small business owners especially need to be extra supportive of what we’re doing and how we’re growing. Just because one person wants to do things one way doesn’t mean everyone else will need to do the same. (I reference a previous blog!)
I struggle with a lot of the messages that are out there for entrepreneurs and solopreneurs. “If you do X you’ll make $$$$$$. Because that’s how I did it, so you should, too. It’s the only way you’re ever going to be successful!”
There are many paths to success, and your success and my success look completely different. So, this is just a short note out there to say to all the microbusiness owners, entrepreneurs, solopreneurs and small businesses - you’re doing a great job. Keep it up. You’re doing what you need to be doing to make you happy and to define your own success.